Bogota, Colombia – A smart phone app shows the current score of an IPL Cricket match, on an iPhone screen. An amazing amount of information is displayed on the screen: it includes, information on the latest score, the names of the two batsmen, who is bowling to whom, the score of the team that batted first, their run rate, the current run rate, how many runs are required to win, and the required run rate, how many balls remain in the match, etc. The bowler has currently taken 2 wickets for 22 runs; the current batting partnership is worth 19 runs. We are in the 7th over of the Twenty20 match and the bowler has conceded 15 runs so far: among them two fours and a six. There is commentary on what happened to the last ball – the 4th ball of the over. Photo shot in the horizontal format in a studio environment, against a rich, polished, rosewood background; no people. Focus on Partnership and batsmen. Copy space.